By Peter Griffin
Umbrellar‘s Digital Journalist
Organisations all over the world are now using Microsoft’s popular business analytics service, Power BI. But Stellar has developed an innovative service that takes it further, offering an organisation’s customers and partners easy and secure access to Power BI analytics, reporting and visualisations. The subscription service Binokula, which launched earlier this year, grew out of a challenge posed by one of Stellar Consulting’s customers. “They asked us to figure out how to extend what was in Power BI to their customer network,” says Stellar’s founder and CEO, John McDermott. “They saw data as an important asset, and a means of building a relationship with their own customers.”
Attendees at the Umbrellar Digital Changemaker’s event in Auckland get a demo of Binokula
Ditching PDF-based reports
McDermott says many businesses still share reports with customers, partners and suppliers in PDF format, which sees them miss out on real-time analytics and an easy way to visualise data.
Binokula user Heartland Bank, which is a major provider of vehicle financing, used to do exactly that, sending a PDF report to car dealerships it works with, outlining the finance packages sold each month.
Now the dealerships simply log into Binokula to see the latest reports. Another customer, East Pack, is a major kiwifruit and avocado co-operative based in Te Puke and owned by the growers who supply it.
“The amount of fruit supplied may not be the same amount they are paid for due to damage and wastage, so it’s important for growers to have visibility into those things,” says McDermott. Every month, 600 – 700 growers log into Binokula to track their fruit sales and other data and interactive reports.
Power BI via Binokula – what it looks like
Alan Radford, Stellar Consulting’s Lead Consultant – Data Science, says letting potentially thousands of external users gain simple and secure access to Power BI-generated data analytics and reporting is at the heart of Binokula’s appeal. “The main thing is how flexible and easy it makes it for both the end-user and the administrator,” he says.
“All the user sees in their dashboard is a list of reports they can view. From the administrator’s point of view, they can see all of those reports and put users into groups. The assignment for user access becomes very flexible and easy to manage.” McDermott and Radford showcased Binokula to the Umbrellar partner community at last night’s Digital Changemakers event held on the Auckland waterfront.
How Binokula works
Binokula supports Microsoft’s single sign-on and multi-factor authentication. Independent security reviews of Binokula’s code maintain a strong focus on security as it extends Power BI’s reach.
Binokula relies on Power BI’s embedded licensing, which effectively allows Power BI users to share that functionality via Binokula. “It’s the only licensing that isn’t user-based, it’s capacity-based so you can scale it up and down, you can turn it on and off and you can save some money by doing so,” says McDermott. “You then need to add Power BI embedded capacity. Binokula can look after that as well, we just pass through the Microsoft pricing.”
Opportunities for partners
With most Power BI users also heavily invested in other aspects of the Microsoft ecosystem, McDermott sees opportunities for Umbrellar partners to sell Binokula as part of a bundled service. “The real opportunity for the Umbrellar partners is to sell to customers the Azure node capacity beneath Binokula,” he says.
Stellar is also looking beyond Power BI, aiming to support multiple business intelligence platforms through a single Binokula dashboard. “You might use SAP Analytics Cloud for manufacturing and warehousing, but for sales and marketing operate on SQL Server and Power BI,” says McDermott.
“An organisation that’s using multiple tools, could serve up a suite of reports to an end-user without them having to interact with the underlying technologies.” Power BI remains the focus for the time being, and McDermott says the service has had “good buy-in” from Microsoft. “It extends their Power BI footprint and gives them the ability to sell more Azure capacity.”
McDermott says after a “sugar rush” of investment in big data and analytics platforms, businesses were now making more targeted investments to leverage the power of their data. “There’s a big demand for really targeted value-add services around data analytics,” he says. “That’s what Binokula can do, extend the use of an organisation’s data cost-effectively.”
Binokula plans start at US$399 per month for 100 users. Find out more on the Binokula site.
